Seema completed her Mass Communication diploma from Xaviers, Mumbai and started working in 1992 with ad agency Son-et-Lumiere. She then moved on to being one of the core team members of India’s first private news bulletin with Zee News, Delhi right from its inception. During her stint of 4 years as Sr. Producer she spearheaded the entire news production with her ideas on edit patterns, graphic designing, styling and created the look and feel for this path breaking news bulletin. Her special Assignments included Commonwealth Heads of Government Meet at Auckland, New Zealand 1995. he also trained in News Production at British Sky Broadcasting (BSkyB), London and in Live News broadcasting at Star Networks Broadcast Centre, Hong Kong. During this tenure, Seema also creatively handled many current affairs programmes and chat shows in India and abroad.
For the next three years, she was Head of On-Air Promotions at Sony Entertainment Television, Mumbai where she scripted, conceived & directed show packaging & path breaking launch campaigns. This was the year when Sony Entertainment Television created a buzz in the industry for its look and presentation. She also designed and re-invented the network’s branding every year with her fresh design ideas.
As Founder of Sunshine Productions, her forte is in creating stories, developing characters, looks and setting up fiction content.