Shashank, as a Creative Director, has been involved in conceptualization, development and execution of numerous shows aired across channels like Star Plus, Life OK, Channel V, Bindass (Disney Network), DD National etc.
Coming from the city of Moradabad in Uttar Pradesh, North India, Shashank has a deep understanding of Hindi Heartland, the language, the cultural and the literary references of that region. He is one of the key members of Sunshine Team, constantly working on developing new and fresh content. Having done his Engineering from Bhopal, worked in IT sector in Bangalore and then completed post graduation in Mass Communication from XIC Mumbai, Shashank brings in a unique combination of an analytical mind with a creative bent.
As a writer Shashank has written dialogues for many TV series. He has written heart touching songs for TV, Films and Web. He also received the prestigious ITA award for best lyricist in the year 2014 for series Rang Rasia on Colors.